10 Reasons why a business should employ a marketing consultant

Many businesses choose to cut back on marketing spend during a recession as a quick measure to save money. Given that most marketing initiatives take time to show a tangible return on investment this knee-jerk reaction can be partly forgiven. However, this is a very short-term view and smart businesses know that effective marketing is the key to business success and that it must be sustained during both good and bad economic times.

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